Three core service areas — each designed for African market realities, underpinned by the ICC/ESOMAR Code of Practice and the MSRA Code of Ethics.
Focus groups, mini groups, IDIs, ethnographics, brainstorming sessions — F2F and remotely via Zoom, WhatsApp, Teams and more.
CATI and CAPI omnibus surveys (n=2,000) plus Hitch-a-Ride qualitative FGD subscriptions across 6+ African markets.
CAPI, CATI, CAWI, online surveys and panel-based CATI using Dooblo, RCS, Kobo and Nebu across 30+ markets.
