Field updates, research reports, industry news, ESOMAR events, and team milestones from Infinite Insight and our partner companies across Africa.
Rwanda is a beautiful country, known for its rolling hills. Our field team shares lessons from executing social research in this East African market.
Africa 2026 was a powerful moment for our industry. Infinite Insight was proud to be at the centre of this landmark event — the first time the ESOMAR global conference came to East Africa.
An amazing accomplishment from one of our original team members — Yemi Oniyitan, MD of Consumer Ideas Nigeria, has been named a NiMRA Fellow.
A reminder for all Infinite Insight staff and field interviewers who are registered MSRA members about the upcoming ethics webinar.
Greetings from Uganda — the "Pearl of Africa". Our field team shares lessons from executing large-scale quantitative surveys in this East African market.
Innovative low-bandwidth upskilling posted to our private group chat by Naftali, our Quant Research Director.
A look at how our team prepares for a major new research project — questionnaire design, briefing sessions, fieldwork logistics and quality control planning.
A comprehensive index with links to all our research reports in PDF format, covering 2022 and 2023 syndicated studies and sector research.
We measured levels of economic comfort among Kenyan households — tracking income, expenses, and loan dependency.
Our omnibus tracked awareness and usage of both X (formerly Twitter) and ChatGPT among Kenyan consumers.
Omnibus vs. Online Panels pilot — exploring vaccine hesitancy attitudes among Kenyan consumers.