Services · 01

Qualitative Research

Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects — Face to Face (F2F) or remotely.

Services

Commission a Study

Contact us to commission qualitative research — we respond within 24 hours.

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Downloads

▶ Watch Pilot III Video ↓ Pilot III PDF Report
Qualitative research

Our Qualitative Methods

Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects.

  • Focus Groups
  • Mini Groups
  • Brainstorming Sessions
  • IDIs (In-Depth Interviews)
  • Paired IDIs
  • Ethnographic Observations
  • Autoethnography
  • Cognitive Interviews

Remote Research Platforms

Our qualitative research is carried out Face to Face (F2F) or remotely. Platforms such as Zoom, WhatsApp, Online Bulletin boards, and Google Classroom provide efficient platforms to conduct the range of qualitative methodologies. We also use proprietary platforms provided by clients.

Zoom WhatsApp Google Meet Microsoft Teams Google Classroom
Featured Resource

Pilot III — Remote Qualitative Research: Women in Business, Kenya

Please see our Pilot III Remote Qualitative Research video on YouTube, or read the full PDF pilot report.

Ready to commission qualitative research?

Contact our team to discuss methodology, markets, and timelines.

Request a Proposal →